09 December 2011

8 Social Media Trends in 2012

 It's a good time to discuss trends for next year. Here's a look at what I think should be on your radar.  

1. Reporting to all stakeholders. At the PRSA conference this year, I had an interesting conversation with Dan Tisch, who is serving as president of Global Alliance. He said that some countries, such as Australia, are reporting to all stakeholders. Meaning, they're not just doing investor relations, but reporting results to employees, customers, prospects, influencers, and more. This is going to become a trend, especially as accounting principles are looking to include brand awareness as part of the balance sheet.